Best Impact Of Augmented Reality Tips You Will Read This Year

Do you remember when Pokemon first came into being the good old days? Only a few options were available for playing Pokemon – which is either on a Game Boy or Nintendo DS. The same applied to the card. With Pokemon Go's launch, however, this has changed. How's the question? That's where Augmented Reality (AR) comes into the bigger picture on the mobile–this allowed players to look for Pokemon in the real world around them and get their hands on them. Pokemon Go's expansion to the AR mainstream has been taking place. And we've seen technology grow ever since. Mobile marketers are targeting Augmented Reality for the broader market perspective it offers. Let's learn more about Augmented Mobile Reality and its emergence over time.

What Is Augmented Reality (AR)?

Augmented Reality can be defined as a technology that places digital data like text, sound, and video in the real world within your view. For example, the Snap-chat filters that you can choose to scan your fingers through, take interesting selfies and add some filters along with swapping faces with whomever you like. AR's options and choices are not limited to clicking fun selfies, but they go beyond that – you can use them as a powerful mobile marketing tool. Traditional marketing and digital marketing may be known to you.

It helps to strengthen customer engagement as a marketing tool, while creating realistic, virtual experiences across products. Some of the apps, such as IKEA Place, allow shoppers to get a virtual view of how certain items would appear in their home, for example, a dining table–which helps them choose an item that would fit into their home's mood and atmosphere before they go forward.