7 Advanced SEO Tips To Improve Your Website SEO

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7 Advanced SEO Tips To Improve Your Website SEO

Looking for more traffic. You want rankings higher. You want more from the search engines optimisation (SEO). These 10 advanced SEO technique can not only help boost your website's rankings and traffic statistics but can also help drive the return on investment ( ROI) you need from SEO. Those SEO tricks will help you get the job done, whether you're looking for sales, store visits, or leads.

Continue reading to learn more about the reliable search engine optimization strategies and some website optimization tools that you can use! Divine Soft technology will help if you need guidance using those go-to SEO techniques. Our SEO services have not only created traffic for our users, but also more than $2.4 billion in revenue for the companies of our customers — and that's in just the last five years.

1. OPTIMISATION OF EXISTING WEBSITES OR BLOG CONTENT

About 50 percent of companies use content marketing, and a number of businesses have content that is a few years old.

Why Optimisation of Existing Websites or Blog Content?

Old, low-performing content is like a plain-tire bike. You got it, but you just can't use it. Optimizing content that receives low traffic, conversions or another statistic that matters to you helps make the most of that content for your company. You can expand on the actual hours spent writing and publishing it, and bring it back to the top of the results pages of the search engine (SERPs).

How do i re-optimize Existing Content?
Using a variety of techniques, you will find old content to re-optimise.

Among the most popular methods are:

In Google Analytics, showing the organic traffic or conversion data for pages.
Google Search Console checks impression and clicks data for pages.
Assessing keyword rankings and traffic for pages in Ahrefs.

With these criteria you can also help identify which pages to focus on:

At least 6 months old
Previous track record for conversions or significant traffic
Linked to corporate services or goods
Please audit them once you pick your pages.

Look for fast changes, such as changes to the title tags, keyword duplications, internal links, and more. Depending on the age of the content, more in-depth updates, such as editing or adding information, will need to be made to help it rank in search results.

2. DEVELOP A MOBILE FRIENDLY WEBSITE

A mobile-friendly or responsive Website is not a strategy for many businesses. It is a necessary.

Why create a Website that is mobile-friendly?
For a few purposes, including: A responsive or mobile-friendly website should be a must.

About 50 per cent of Internet traffic comes directly from mobile devices
About 40 per cent of online purchases take place on mobile devices

Google also follows, not to mention, a mobile-first approach to browsing and indexing pages. That means viewing your website from the experience of a mobile user, rather than a computer, from its spiders or crawler.

How We Develop a mobile Friendly Website?

Currently this advanced SEO technique comes under the category "advanced," because it needs a developer 's support. If you're using a website builder such as Wix (which isn't suitable for a long-term SEO strategy), you need someone who has web development expertise to design and launch your responsive site.

3. ESTABLISH INTERNAL LINKING PROCEDURE

No Matter how big or small your website is, SEO needs a smart internal linking method.

Why build a linking method internally?

A crawler is, in some ways, like a vacuum robot.

A robot vacuum patrols your home while a crawler roams your website, indexing your pages, cleaning your floors. A closed door will stop your robot vacuum (and a Google crawler) in its tracks, much like a website with zero internal links to it. If you don't have the necessary ways for your smart vacuum or crawlers, they won't be doing their job.

4. OPTIMISATION OF GOOGLE RANKBRAIN CONTENT

Google claims more than 90% of the search market, so you'd like to tailor your SEO strategy to that.

Why Optimize Google RankBrain Content?

RankBrain is a synopsis of a Google machine learning algorithm.

This method looks at how people interact with the results of the search, as if they click on a website and return, or not. For example, if someone clicked on a website that promotes dogs and arrived on a page that discusses cats, they would go back to Google, and Google will also lower the ranking of that page.

How do I optimise RankBrain content on Google?

The core focus when it comes to RankBrain is the Click-through rate (CTR).

While CTR is simple — it's the percentage of clicks that your page gets — optimization is not easy. You have to think not only about your SEO strategy but also about your intended audience. If you overlook either of these areas, the CTR you need to top search results won't be attainable.

When optimising RankBrain content you will focus on two areas:

Heading tag
Meta Descriptions

Your title tag and meta description appear as a quick refresher in search results.

Your title tag and meta description should feature your keyword at the centre for better performance. Quick, yes? oThe goal is to create an integrated title tag and meta description, which will attract readers and get them to click on your articles or blogs .

5. TARGET KEYWORDS WITHOUT FEATURED SNIPPETS

Google's progress from a search engine to a portal involves organisations to follow a new approach to SEO.

Why Target keywords without the snippets featured?

In nearly 15 per cent of searches featured snippets appear.

When you start looking at your keyword plan it doesn't seem like much. You can notice that a featured snippet is used to target various keywords in your business. It's awesome if you can win the snippet but if you can't, you 're in trouble.

This is because the snippets featured take valuable traffic from other websites, decreasing CTRs by 9 per cent. If your page is number one, but you don't have the snippet on it, you 're going from earning about 26 percent of clicks to less than 20 percent.

Say a keyword produces 1000 searches a month, as an example. That means your company would earn about 260 clicks a month. That number drops to 190, with a featured snippet. Every month you lose approximately 70 clicks.

Sometimes that doesn't look like anything when you think about the keyword.

What if you have a blog post covering the various signs of having a new boiler, water heater, or another product or service your company sells? Or, a guide to pricing for your product or industry?

HOW DO I TARGET KEYWORDS WITHOUT FEATURED SNIPPETS?

If you want to try this advanced SEO technique, there are a few ways to philtre keywords including:

Check if your keyword contains an Ahrefs snippet.
Search on Google to see if the keyword creates a snippet featured in there.

Your SEO strategy is likely to target a range of keywords with featured snippets in most cases, and that is all right! Your business and website can still benefit from a snippet featured here. All you need to do is win it, and maintain the zero ranking position.

6. GETTING FASTER PAGE SPEED

As for most aspects of SEO, page speed not only acts as a ranking factor for Google but also for users.

Why increase page speed?

People want fast online experiences and Google plans to offer them.

That's why Google uses page speed as a ranking factor because long load times are not approved by users. People expect to load websites in as little as two seconds. If your business does not reach the goal, you will be struggling to compete in the results of competitive searches.

HOW DO I IMPROVE PAGE SPEED?

Once again, page speed is easy to see as an advanced SEO Technique due to the required experience.

You'll need a developer 's support (and maybe even a designer) to boost your site's speed. peIt's good to have someone with professional SEO Expert on your team for a smooth experience. They will have feedback that can be implemented to the growth and design team.

If you don't have an in-house developer, you can always use the services to improve page speed.

With the following tips you will continue to help fast page speed:

Compress pictures
Limit your number of redirections
Expand your HTML code

You can depend on developers for some of those tasks, such as may redirects or optimising code, depending on your business and strategy. If that is the case, build a wiki or guide to be referenced by developers. That way, they know the new site content requirements.
Google provides its free PageSpeed Analytics tool, if you want to check the page speed.

7. KILL THE SMALL CONTENT

It looks like this new SEO technique is against improving old content, but it is an perfect partner for it.

Why clean out thin content?
Nobody likes odd things.

It's as bad as a large helping of ketchup for a plate of fries. Yeah, it offers what you initially wanted, but it doesn't provide enough of what you need, whether it's more ketchup or more. That's why companies need to rid itself of the thin stuff.
Some examples of the specific content include:

250 Word Pages or less
Affiliate pages
Door Pages
Duplicate the content

Although Google doesn't penalise sites for having thin content, it looks differently at your website.

8. RECLAME DEAD LINKS TO PAGES OF COMPETITORS

Links play a critical role in SEO, which is why link building can quickly advance.

Why say dead links to competitor pages?
It's a sign of trust, whenever anyone supports your business. Those who assist you, they have confidence in you and they recommend you. In the internet world the links work the same way. Firstly Google uses links in its algorithm as a top ranking factor.

Earning links isn't easy but anyway.

A huge amount of research is required, as well as distribution. That's the most challenging part of SEO for many companies. But links are too important to ignore, which is why this advanced SEO technique is an SEOs favor.

How do I say dead links to competitor pages?

Ready to use the following SEO methods if you want to take advantage of this SEO optimisation technique:

Screaming Frog
Google Sheet
Ahrefs

Follow those steps at Screaming Frog until you have them:

Enter a URL of a competitor in Screaming Frog
Select "Settings" from the drop-down menu and choose "Spider"
Uncheck "Check Outside Links" and click "Ok"
Starts scanning
Display the response codes for Server Error (4xx) to see 404 pages of the competitor
Export the server error message (4xx) to a file in.csv by choosing "Export"

Then go through Google Sheets and complete the following steps:

Import your Client Error Screaming Frog (4xx) report Inlinks
Study 404 pages of your competitors
Please check or highlight any pages that you can target in your link build strategy

Go to Ahrefs after you have finalised a list of possible 404 pages to target:

In "Site Explorer" enter 404 page URLs
Click on "Backlinks"
Display the various pages and websites that connect to your competitor 's page
Add potentially target sites to your Google Sheet

You want to look at their Domain Rating (DR) and URL Rating (UR) while browsing the various sites sending links to your competitors. These metrics can help you focus on the most valuable sites and pages, such as those with a high level of authority versus those with low value.

9. ADD SCHEMA MARKUP TO THE PROFILE PAGE

Our search results appearance will result in a click or scroll, which is why SEOs use schema markups.

Why Apply a Markup Schema to Pages?

Schema markup or structured data in the search results may affect your appearance.
A couple of schema markup examples include:

An example of a FAQ scheme in seeking results

Ratings
Events
Dates
Recipes
FAQs
And more

You give additional information about your website to users with the schema markup. You can deliver useful data to Google which can be used, exchanged or highlighted in the search results. All this information will inspire users to click on your website, plus help you receive more search results from real property.

Do not apply structured data to those pages which do not need it. For example a how-to post does not use schema markup for feedback or ratings. However, a product or service page may benefit from a schema markup of this kind.

Get started with Google's Structured Data Markup Support after you pick your pages.

This free tool makes marking of existing pages on your website.

Come on with these steps:

Choose Data Form or Page
Attach a URL
Click on "Startup Tagging "
Highlight and tag text or images
Select “Create HTML” when finished

If you're creating your HTML you'll need to add the code to your page's < head > section. You can need a developer 's support for that move depending on your business and experience.

10. RESTORE OLD AND NEW CONTENT

You can also repurpose content into new formats, including reoptimizing content, to achieve better results.

Why use content again?
While there's nothing wrong with a basic blog post, article, or tutorial, those forms of content fail to compete. That's because the companies are publishing stuff faster. Even so, of the 53 percent of organisations that use content marketing, half publish content on a regular basis.

Repurposing your content, like the following, to different formats will help you stand out: