10 Ultimate SEO Tips For ECommerce SEO 2023

How To Boost The ECommerce SEO Technique

Boost the organic search rankings and improve website traffic, brand value and conversion with any of these eCommerce SEO tactics that we guarantee:

• Reduce load time
• Optimize for mobile phones
• Solve Webite Errors
• Enable canonical tags
• Connect ratings to the customer
• Use the markup to allow rich snippets and information graphics
• Apply breadcrumbs
• Optimize the contents
• Optimize the search for the web
• Track SEO visibility

1- Reduce Load Time- Quick load times are not only important for a better user experience-they can have a huge effect on search rankings. In our experience, loading time of 100-200 milliseconds is a good benchmark.

But there are several options to increase the performance of the website, image compression will normally have an immediate effect. We also recommend checking Google Tag Manager or other eCommerce SEO tools to take stock of active scripts on your site. If the list begins to look more like a book, you may want to delete unnecessary calls that might bog down the web.

2- Optimize for Mobile Phones- If your platform is not optimised for mobile devices, you are at a major search disadvantage. Evolving user behaviours make responsive design important from the perspective of both SEO and user experience.

If you're trying to move it a step forward, Google's AMP format will help improve your user experience by reducing load time and enhancing your web search rating. HubSpot has a great Web Site Grader tool that has Viewports installed and will verify whether the platform is mobile responsive.

3- Solve Website Errors- Keep the site clean by regularly tracking the Google Search Console (formally known as the Google Webmaster Tools). Site bugs can include broken links, indexed 404 pages or sitemap file bugs to name a few. While not all errors are equal, correcting them increases Google's ability to index the site and can have a positive impact on search rankings.

4- Enable Canonical Tags- Canonicalization, also known as canonical tagging, informs search engines that the URL of the website currently represents the original master page. This is extremely helpful when you have sites of more than one URL (e.g. your home page or blog listing sites). In this case, canonical tags move SEO credit from duplicate URLs to the default page you want to rank. It's an easy but important improvement that can have a big effect on search rankings.

HubSpot has recently introduced a way to apply canonical tags directly to COS and blog articles, making tag creation even simpler for SEO experts and novices alike.

5- Add Customer Ratings- Search engines consider user feedback as new website content and interaction, both factors that affect rankings.Develop your  eCommerce SEO strategy by including customer reviews to significantly boost user experience by bringing third-party reputation to your market.  If you're using the Big eCommerce development, you'll have access to hundreds of applications in their app store, like our Yotpo friends. And make sure to use the Schema.org language to display your product ratings, stars and number of reviews on the search engine results pages.

6- Use the Markup to Allow Rich Snippets and information Graphics-

As an e-tailer, you can provide search engines with detailed product details to show – such as price , availability, and reviews – right on the web page. Google and other search engines are quickly introducing new search results formats. The pages that are featured in the Rich Snippets and Information Graphs are now the first location where visitors appear to click. Getting featured in this section of the SERP can help you attract clicks and, ultimately, more visits to your website. Using the Google Structured Data Review Service to see if the pages are properly formatted using the Schema.org markup.

7- Apply Breadcrumbs: Site breadcrumbs allow both Google and the users to consider unique parent-child relationships when it comes to information and product categories. Look about it as a road map that makes it easy for search engines to navigate and index the pages. This tried-and - tested technique will help to boost the customer experience and rating with limited effort.

8- Optimize the Contents- This is a big topic (and a whole article all together), but I want to focus primarily on two key areas: product reviews and category sections.

Product Descriptions- Product specifications are also a concern for e-tailers who offer goods from suppliers that already have an e-commerce presence. To differentiate yourself from your competitors, concentrate on the psychology behind the product. Why will anyone buy this particular product? Send more than the generic info the seller will have to sell.

Category Pages- From a content point point of view, categorization pages are treated as individual home pages. This is what we mean by optimising the content (H1s, links, etc.) for the term that you are trying to rank. This would make for a wider sense of content and increase your chances of ranking in somewhat broader terms.

From the SEO Point of view, think about the terms you 're trying to rank. We never promote keyword stuffing, so spend some time finding keywords that make sense for your items and putting them in positions that make sense.

9- Optimize the Search for the Web- While site search is not a specific SEO technique, it is a key feature of the website that affects how customers find products. When it comes to the web pages, put high internal search volume keywords in H1 & H2s as well as body copy and meta descriptions. It will assist with the focus of the keyword and product placement on the search engine results pages.

Bonus tip: allow the Google Analytics Web Search tool to track what your guests are looking for on your site. You will allow this function in "Screen Settings" under "Web Search Settings," and then enter your search parameter query (based on the eCommerce platform you are using).

10-Track SEO visibility- Google is known to make at least 2 to 3 big algorithm changes a year. The last updates give priority to mobile friendly and HTTPS enabled sites. Be sure to regularly track your SEO visibility via third party resources such as Searchmetrics and MOZ Website Explorer. Being positive when it comes to organic results will help you stay ahead of the competition.

Conclusion- 

SEO is only one important element of the inbound marketing approach. If you want to get started with eCommerce inbound marketing, read our detailed guide to find simple ways to get your site up and running. If you have any more questions about eCommerce SEO or would like to develop your eCommerce SEO strategy, please contact us via the form below. Our team is going to be in touch!